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It’s not glamorous or particularly scenic and we couldn’t be any further from the seaside but our home in the heart of England is anything but middle of the road. The warmth and generosity of the local people make it the perfect base for our growing business.

Two bustling gift shop/coffee shop combination businesses, one in Derbyshire and the other in neighbouring Staffordshire, a growing online business and a wholesale arm, mean that the Alphabet Gift Shop Ltd is now well established as a personalised gift specialist.

Our mission...

Our mission is to surprise and delight every customer every day, so when we buy for our shops and for our website we look for beautifully made, thoughtfully designed, inspiring products that we would love to have in our own homes.

Products that are made in the UK, and specifically in Derbyshire & Staffordshire are particularly appealing and we are constantly amazed at the skill and talent of our local designer makers. Our own Alph & Betty collection of bags, cushions, aprons and baby gifts are lovingly designed and made at our Burton-on-Trent studio and are all created to allow for the addition of embroidered or printed personalization.

We hope you will find something to get you talking about us as you look through the pages of our website and we’d love to hear what tickles your fancy or, indeed, floats your boat. Please feel free to get in touch -